I randomly picked up a book from the New Books shelf at the library last week. It was a lucky find – I think it’s going to teach me a lot!
Pinterest Power by Jason Miles and Karen Lacey outlines the reasons businesses should be using Pinterest to market their business, build their brand, and increase sales. Then they give you specific, detailed information on how to do it.
Jason Miles and his wife, Cinnamon, own Liberty Jane Clothing, a wildly sucessful business which creates clothes and patterns for clothing for American Girl Dolls. Cinnamon has gorgeous Pinterest boards and they are clearly experts at using social media to grow their business. Jason also wears some other hats, including teaching as an adjunct professor at Northwest University’s School of Business Management in Seattle.
Karen Lacey is a writer and a guru on entrepreneurship. She’s written several books and screenplays. Her newest book is The Complete Idiot’s Guide to Elance (which I have not yet read, but it’s on my list!).
Pinterest Power is well written and easy to read. As I read, I find I’m very motivated to apply the information I’m gathering. I’ve created well thought out pinboards, each with it’s own theme, and done some brainstorming to better understand who my customers are – both things the book recommends.
Maybe none of this is advanced business knowledge, but I am finding it very helpful in creating a coherent plan to fully utilize Pinterest (and other social networks). My copy of the book is heavily marked up, full of stickies, and I’ve started a little journal for notetaking.
I also am finding this book is helping me to think like a business owner. That’s a big benefit to reading it.
Jason has written several other books, Price It Like Picasso and Craft Business Power, both of which are on my short list to read in the near future (I bought them both).
Some of my favorite take-aways from this book so far:
1. Not all social media is for every business. My business is very visual, so Twitter isn’t a very useful venue for me, and I’ve decided not to spend a terribly large amount of time on it.
2. How to decide if my Pinterest personality should be personal or corporate, the pitfalls and advantages of each, and how to create the personality I chose.
3. How to build relationships with other pinners and encourage them to repin my pins, thus increasing my product’s exposure.
I recommend this book to everyone who has a business (for profit or nonprofit) who is looking for free and time efficient ways to grow their sales.
Jason has a blog called Marketing on Pinterest. Check it out!