I recently joined a class on marketing and was required to answer this question –
After some initial resistance, I dashed off some quick answers, and surprised myself!
If I knew I could not fail, I would…
- Become #1 in revenue of all outside vendors in the consignment shop I sell in at the Indiana State Fair. I don’t know how I would actually know I was #1, of course I don’t have access to other vendors’ revenue numbers. Perhaps this isn’t such a great goal. Goals are supposed to measurable, right? Maybe a better goal would be – sell $XXXX at the Fair. Or double last year’s sales at the Fair. So, I’d double last year’s revenue at the fair. My revenue was $1,162.50, which means my goal is $2,325.00 That’s a big, scary goal!
- Have a functional website with a sales page. Lots of learning to get to that point. Seems a little overwhelming.
- Create more patterns for sale. That will take a big time investment that I didn’t think I had available. More about that later.
- Dye more yarns in slightly larger groups, instead of so many one off yarns. That’s doable.
- Create a well organized dedicated dye studio, instead of having supplies here, the dye area there, fiber storage somewhere else in the house. I was reading this list to my daughter, and she said, “What do you need? Water? Electricity? Shelving? Lights? Oh you can easily create a dye studio, you should have Daddy move his weights, push that bunch of tools here, move those shelves, rearrange the laundry area, move that table and you’d be all set. Sometimes it takes a fresh eye!
About time availability – one of the assignments was to create a morning routine and policies. Mine include a commitment to a certain number of hours dedicated to work, in little 1-2 hour chunks throughout my day, which is quite a change from my previous method of squeezing it in here and there, allowing my mind to get distracted by whatever I notice, and basically getting little done. This idea of going “pro” and having an actual work schedule now looks like genius to me, of course.
I now dedicate about 4 hours per week day to work, working around the other things I need or want to do. I still spend plenty of time outside and get my errands done. But, I have accomplished more in the last two days that I did in a week before I had an actual schedule. So I can see that I have a lot more time than I thought I did, and I’m committed to finishing a class on pattern writing I began long ago, and then I’ll start writing up a pattern or two that have been rattling around in my brain for a while.
Another benefit of this dedicated time I’ve noticed is that I’m much more organized, my office space is tidy, and I have time to think and plan. Quite a remarkable change. At the end of my last work period, around 5pm, I start to think about the next day and get set up for that.
For example, tomorrow I will spend some time working on setting up my dye area, and by the end of day I’ll feel like I made some real progress.
How would you answer the question?
For the folks who come here looking for pretty pictures of fiber, here’s something for you.
Until next time. Happy knitting or whatever makes you happy!